286 pages
$27.50 + S&H

The Nick Murray Reader

Foreword

This is a collection of some four dozen essays which appeared, between the end of 1999 and the middle of 2003, in one of three places: the Canadian magazine Advisor’s Edge, the American magazine Financial Advisor, or my newsletter/spot coaching service, Nick Murray Interactive.

The Advisor’s Edge essays have never been seen in this country at all. The Financial Advisor essays have never been archived. And the newsletter pieces have hitherto been archived only for subscribers.

These essays are interspersed with about three dozen Q&A pieces – real questions from real advisors, and my responses – on everything from market conditions to practice management to the handling of difficult clients and prospects.

The first few essays deal with the mass manias of Y2K and the tech bubble. The last few address the runup to Operation Iraqi Freedom, and the outlook after its spectacularly successful conclusion. In between, I tried – month by month, as the horrors unfolded – to help advisors deal appropriately with the terrorist atrocities of September 11, and with the longest, deepest bear market since the 1930s.

This book is intended to be a companion and a supplement to The New Financial Advisor. TNFA is a complete system for formulating and executing a great career as a financial advisor, regardless of the rise and fall of economies, markets and current events. The Nick Murray Reader, on the other hand, is an unstructured, unsystematic (though chronological) collection of real-world observations and coaching. I hope the reader will find value in dipping into it whenever the occasion arises, and in returning to specific situational advice on issues he or she may be facing on any given day. Above all, I hope the totality of this book will serve as an object lesson in keeping the faith.